Setting up your Job Board account
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Launch jobs from Orders - Job board version
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shopVOX Pro User Types
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shopVOX Work Flow - The Big Picture
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Protect Your Bottom Line with Terms and Conditions
Transferring data from my old system to shopVOX
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Outsourced PO PDF - details your Vendors need to know
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POS Settings – Sales Taxes
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Adding new customers
shopVOX Pro Job board Filters
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What is a product?
shopVOX Pricing Templates
Building a Product: The Basics of Using Pricing Templates
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Top 10 flows in shopVOX for a typical shop
Introduction to ShopVOX
How to create a Sales Order
Microsoft Outlook - Two Factor Authentication
Avalara AvaTax - Sales tax setup guide
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Customer Alerts & Flags
Inactive Customers Report
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Adding new Contacts to Existing Customers
Set up different pricing levels for different customers
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What are Sales Leads?
Sales Lead or straight to Quote?
Sample Sales Lead Pipeline
What is a CRM system?
Win more business with Sales Leads
Why use Sales Leads?
Sales Leads Guide
Create Sales Leads automatically from the contact form on your website
How do I add a Quote from a Sales Lead?
Sales Order States
How to Create a New Sales Lead in shopVOX
How to Create a Quote
Sales goals - Setting up for Success!
Drive results with the Sales - Production Thermometer
Adding Shipping Charges to a Transaction
Quote Approval Email Feature: Adding Attachments
Use the Roll Up feature to combine pricing for multiple line items
Adding Images to a Quote/Sales Order/Invoice PDF
What is the Sales Process?
Quote Review - Send Approval Email
How to use the Quick Quote Feature
What is a Sales Pipeline?
Mark invoices as Delivered, Shipped or Picked up
Quoting Screen Printed Apparel
Products & Pricing
Basic Pricing concepts
What are Pricing Types?
Create Your First Product
What is the difference between Standard, Cost+ and Product Pricing?
How do I add a product category?
Materials - Understanding, Adding and Adjusting
Labor Rates and Machine Rates
Shipping, Setup, Finance & Miscellaneous Charges
Building a Product and understanding Pricing Templates. Watch the webinar!
Building Products using Grid Pricing
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Setting up second side pricing for a Product
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Job Costing - Estimated vs. Actual
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What's the difference between Margin, Markup %, and Markup Multiplier ?
How to adjust the bill of materials (BOM) for situational purposes
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Customizing Line Item Descriptions
Custom Fields in shopVOX
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How to Copy Products Shared by the VOX Community
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Adding Pricing Template to a Grid Product
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What is the difference between range and volume discounts?
How can I give a discount for a product for a single customer?
Grid Pricing Webinar
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Master Pricing Guide
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How to Generate a Completed Jobs Report
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Sales Tax Groups and Combined Tax Rates
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Differences between USA QuickBooks Online and Non-USA QuickBooks Online
Accounting wins! Strategies for using shopVOX for business growth.
Creating & sending Statements in shopVOX
Sales Tax Rates
Industry Specific Content
How to Price Vinyl Printing
How to Price Banners
How to Price Banner Stands
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Product: Yard Signs using Grid Pricing
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Blank Apparel - Integrated Supplier Catalogs
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Apparel UI - Catalog Pricing Flag
How to add Screen Printed Apparel to Quotes and Sales Orders ?
How to price Screen Printing
How to customize the standard Screen Printing locations
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How to price Screen Printing - case study
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Apparel Decoration Order Guide
Master Guide to Apparel Decoration
MSRP Catalog pricing - setting a Fixed price for Apparel items
SanMar apparel catalog integration
Taking Payments in ShopVOX - what your customers will see
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Master Guide to Automation & Integration
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New to Quickbooks While Using ShopVOX
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- What's the difference between Margin, Markup %, and Markup Multiplier ?
What's the difference between Margin, Markup %, and Markup Multiplier ?
Updated by Haylee Benton
Learn what each term means and how it affects pricing within shopVOX
I hear you - I know the different terms in shopVOX can be confusing 😔
But sometimes the biggest offenders are not shopVOX specific ones.
Here's some that might trip you up.
- Gross Margin
- Markup %
- Markup Multiplier
The best way to learn the differences here are with scenarios - so let's use a simple one.
I sell a screen printed t-shirt for $7 to my customer. That shirt costs me $2 to buy and print.
Gross Margin %
Gross margin % is typically used to calculate how profitable a particular project is (before any taxes).
Here is our formula.
(Price - Cost) / Price = Gross Margin %
In the example above, our Gross Margin % would be 71.4%.
(7 - 2) / 7 = .714285714 or 71.4%
That's a really solid number. The target range here would be 40% and above.
The thing is you won't see a lot of references to Gross Margin inside shopVOX.
When pricing your products - it's more popular to use one of the next two concepts.
Markup is the amount you add to the cost to determine your selling price.
Cost + (Cost * Markup %) = Price
Gross Margin / Cost = Markup %
In the example above, our Markup % would be 250%.
(7-2) / 2 = 250%
Where will I see Markup % in shopVOX?
- Integrated Apparel Catalogs
- Custom Apparel Catalogs
Markup multiplier is a simple multiplier used to determine your selling price.
1 + Markup % = Markup Multiplier
Cost x Markup Multiplier = Price
In the example above, our Markup Multiplier would be 3.5.
1 + 250% = 3.5
Where will I see Markup Multiplier in shopVOX?
- Labor Rates
- Machine Rates
You'll see an X to the right that denotes a multiplier, instead of a percentage.
Margin vs Markup Chart
Download the PDF Version of the Chart
If you're like me - math can be your worst enemy after a long day.
So as a resource I've created this handy dandy chart to use when setting up your pricing within shopVOX.
Print yourself a copy asap.