# What are Pricing Types?

### Learn about the three Pricing Types in shopVOX

There are three Pricing Types in shopVOX that you can use to build your product. Basically, this is the foundation on which your product is configured, and it also helps the system understand how to calculate the prices of your products. Whether you are pricing a product based on square footage, square meters, per unit, linear feet, or qty sets of 250, or 500 units, choosing the correct pricing type for your product is the first step. Here's a quick review of the pricing types in shopVOX:

**Basic Pricing:**Rates are based on a unit of measure – which is great to use for retail items that have a simple cost and price per unit.

With Basic Pricing- you can enter your cost, price, markup, and unit of measure for a product:

When you add your product to a quote, your unit price will multiply by your qty to give your customer a final price:

**Formula Pricing:**Rates are based on a formula – which is great for pricing based on square footage (i.e banners, and vinyl graphics).

With Formula Pricing- you can enter the pricing formula (for instance - area formula will multiply WxH to give you square footage pricing), your cost, price to your customer, markup, and unit of measure:

When you add your product to a quote, you price per sq ft will be multiplied by the W and H of the product. Then multiplied by the qty to equal your final price to your customer:

**Grid Pricing:**Rates are based on standard variables that you build into a grid – great for digital print (business cards, post cards), or items sold in sets (yard signs, ADA sign packages).

With Grid Pricing- you are able to select grid from your product settings, then add a grid to the product and build in your variables with their cost and price in each cell:

When you add your Grid Product to a Quote, your final price to your customer will be determined by the combination of variables chosen (i.e Qty, Fixed Size, and Sides):